Tackling digitalization
Digitalization offers many opportunities for companies. The especially in the areas of marketing. The sales and customer service. By collaborating […]
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What began about 10 years ago as a so-call
Prefers long-term relationships between influencer and brand. The prefers live streaming and video-bas content. Theprefers user-generat content or original targeting
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Contemporary UX Design Definition:
Marketers therefore ne to understand specific interactions in the customer journey in order to create a complete experience for
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Determine the Buying Center’s Value Matrix
A further distinction is made between promoters and opponents . Promoters drive the procurement process in the direction they want.
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How do the personas get the support of the management level?
These questions will guide you in your further approach. You should always bear in mind that the decision-making group functions
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Content Management System (CMS)
A content management system (CMS) supports you when working with your website content. With the right CMS. The you can
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Maintaining customer relationships
In addition. The interact directly with the stakeholders. Good communication – face-to-face conversations. The surveys or interviews – will give
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Would you like to try out the software we use?
The this process is considerably more extensive and is influenc by several personas. It therefore makes sense to recreate the
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Phase 6: Data Protection
Data protection has played an important role not only since the new General Data Protection Regulation (GDPR) came into force
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Step by Step: 9 phases to a successful website relaunch
Many B2B companies shy away from a comprehensive website relaunch. This is understandable when you consider the high level of
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What is an inbound marketing agency?
Many online sales processes today follow this pattern. First, you have to give something (free information or help), in return you receive
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What is inbound marketing?
While the term inbound marketing has been establish in the USA for many years. The it still seems to be