The Boston Matrix is an analytical tool design by Bruce Henderson, founder of Boston. Consulting Group, to research and develop marketing strategies. The Boston Matrix is also often referr to as the BCG Zoo, as its concept uses such symbols and terms as dogs , cash cows , wild cats , etc. These terms occupy an important place in modern business terminology today.
It is bas on them that many companies review
The positions of their business units and chinese overseas africa number data evaluate the prospects of the company’s activities. The analyz company’s products or services are divid into four groups and arrang in a two-dimensional matrix. When evaluating the performance of business segments, two indicators are important – the relative share of the occupi market and the growth of market demand.
The BCG model pays a lot of attention
Not to profit, but to the movement of cash flows, because it is this that determines the ability of companies to develop. The cash launching unleashing: exploring leonardo’s ai into a beautiful example of cutting-edge projects cow sector includes products. Or services that have a large market share in a slow-growing market. In this sector of mature areas of activity, large cash flows circulate, the excess of which is us to improve other parts of the market. Dogs , or pets , is a segment where small market share is found in a slow growing market.
Dogs are one of the most important research subjects
As company managers ne to decide whether it is worth continuing to invest in them, or whether it is more beneficial to stop investing in powder data this segment. It is very important to clearly prict the consequences of continuing or stopping investments for the company’s activities. Stars are businesses or products with a large market share in a fast-growing market. Stars are characteriz by a sufficiently large cash flow.