How to copywrite an e-shop that sells
The Czech Republic is an e-shop powerhouse and every year more and more online shops are added. However, most of […]
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How to incorporate artificial intelligence into copywriting
Artificial intelligence is moving the world, and you would be hard-pressed to find someone in marketing today who doesn’t use
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6 common mistakes when writing spaces. Don’t you make them too?
Let’s discuss together the typographic topic, which concerns one of the widespread errors in electronic texts. At first glance, using
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Write texts that attract attention: A guide to web copywriting
A website acts as your online business card, sometimes also as a marketer, seller, e-learning platform or perhaps a data
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80% of the success of mascots is due to a good strategy, says co-author Alzáka
A corporate mascot can be a great way to engage your target audience. By using it, you will make your
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Writing in capital letters – where does it fit?
Do you also have problems with capital letters? Although this issue is taught in elementary school, many of us have
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UGC marketing: What it is and how to incorporate it into your marketing
On social networks, we are daily overwhelmed and bombarded with professional content from both companies and influencers who look simply
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What’s new in the world of e-mailing
While it may seem that nothing changes in email marketing, that is not entirely true. The tools come with various
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Where to find user-generated content and how to successfully collaborate with UGC creators
Up to 79% of consumers say that user-generat content, or UGC, influences their purchasing behavior. With authentic content from real people, your target group
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How to do a content audit step by step: Sign up for a new online course
Do you have a website but it’s not bringing you the customers you expected? Or is your SEO not working