Who do you want to reach with retargeting? Are they users who left a product in their shopping cart, those who interact with a marketing email, or those who access your e-commerce site through an organic search?
Knowing your audience and segmenting it is one of the starting points for a successful retargeting campaign. Therefore, planning must always be align with this choice.
Identify where this hearing is record
Almost everything that users do on the internet is record, whether through cookies, access to specific URLs or clicks on pixel tags. Therefore, when defining your audience, it is necessary to find out which of these data collection tools this audience is register with.
For example, in the case iran email list of retargeting for organic search, users are collect via URL, and for email, this registration is done with a pixel tag. It is also possible to segment a specific profile of people using demographic data, interests, purchase intentions, age, social class, ucation level and even field of activity in the job market.
Create an advertisement
Valuing creativity and offering the user exactly what they want is the key to the success of your strategy. At this point, it is essential that the communication of the material is direct and attractive, so that the public can quickly understand what it is about, generating an instant attraction to the advertis product.
Run the campaign
Advances in technology have allow new mia to emerge, making it easier to use the internet to display ads. Today, it is agb directory possible to run campaigns using different activation models:
e-mail marketing : promotes the integration of an e-mail marketing sending tool using a JavaScript API;
advertisements on best of globig, volume 2: global mobility specific portals: using negotiations directly with Publishers;
programmatic mia : which is carri out through a Demand-Side Platform, or DSP, which allows inventory buyers (in this case your e-commerce) to purchase