Andres Mac
Andres Mac
Director at Moutec Digital and Specialist Administrator in Digital Marketing.
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Online Advertising: Facebook Ads vs Google Adwords
Not sure which advertising tool is best for you? These two options have a lot to offer. Discover the features and benefits of each one.
You have probably come to this article because you don’t know which of these platforms to invest your money in to promote your company. In this article, Moutec Digital will help you evaluate them to make the right how our lives change even more decision. Google Adwords or Facebook Ads ? We’ll see…
The 5 differences between Google Adwords and Facebook Ads
1. How it reaches the consumer
Google Adwords advertising comes at the request of the consumer, after he writes what he needs in the search engine .
While Facebook Ads is invasive, that is, without the user requesting it. This social network publishes ads in the news section according to the interests, language, location, age, sex, educational level or relationship statu agb directory s of each person. In other words, you choose your target audience and its characteristics.
2. The location of the ads
Ads on Google Adwords appear at the top of the ranking of user search results. For example, imagine that you search for “Spa in Miraflores”, you will get 139,000 results and at the top of all of them will be only the pages that have positioned themselves on the web and those that have hired this platform to place their ad.