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Digital Marketing Skills, Career Opportunities & Getting Ahead in 2024

That means there are a vietnam whatsapp number data
lot of exciting opportunities out there for marketers and many trends to know.

Whether you’re a recent graduate or a seasoned professional, advances in digital marketing allow you to create more personalized campaigns, drive data-based insights, influence at scale, and use advances in artificial intelligence to automate and speed up tasks.

In this blog inspired by our recent expert webinar, we will explore

The global demand for digital marketing skills
What skills do digital marketers need to succeed?
What are the career opportunities for digital marketing graduates?
How do you future-proof your skills and get ahead?

The global demand for digital marketing skills

Digital marketers technologies you can rank higher
are in high demand. Businesses are spending more on digital marketing initiatives and campaigns so it’s a good career to be in. However many businesses report a shortage in digital skills making it difficult to compete online, grow leads, and drive revenue.

Our recent research with CMOs ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ found that 47% reported a shortage in data analysts while 37% cited a shortage of general digital marketing skills. While the number one challenge was delivering greater ROI on the marketing budget.

According to LinkedIn, the most in-demand marketing skills include a range of hard and soft skills. Management comes in top followed by communication, customer service and leadership.

A rebrand is due for soft skills

A key area to also egypt data
think about in 2024 is soft skills. These have become more important to businesses and for team leaders when hiring. Skills such as attention to detail (particularly in entry-level roles), curiosity, content ideation, research, project management, time management, and even humility are desirable.

I’m sure a rebrand is coming for soft skills because we’re seeing that people want communication. Between people but also between people and technology.

Soft skills have become much more important to us, which is a hugely positive development and something to take into account when you look at how you might progress your own skill set. Some of these things come through experience, but there’s no shortcut to effective leadership. It’s about cultivating those kinds of skills.

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