With this article, we conclude our mini-series of the most interesting findings from the E-mail Restart conference, which was full of practical instructions and real examples from the world of e-mail marketing. We believe that you have found useful information in the previous three parts and that you will continue to do so today.
How to expand and what role e-mailing can play in it
During the panel discussion, they talk about expansion in a thoughtful and “punk” way:
World first expand from an online environment to an offline environment, only then did it go to Slovakia, Germany, Slovenia, Austria and Italy. CityZen south africa whatsapp number data is testing Slovakia, Austria and Germany, while Alensa is already active in 31 foreign markets. All three companies use native speakers to communicate abroad.
The selection of countries for expansion is handl differently by each interviewee. In Agatha’s world, they did their own research on the offer there and combin macro and micro economic facts. At Alensa, they are only dealing with whether they are able to get the goods there logistically and how expensive it is to start and run an e-shop there. In CityZen, they make decisions bas on the service pays for purchases of people where they meet and with whom they so-call “sit”.
So what about email marketing as part of the expansion? For Alensa, e-mailing is an important channel, but newsletters abroad only make sense after a certain volume malaysia data of the database. However, they use automation because they can be switch from market to market in Ecomail . They approach the problem in a similar way at CityZen, because more complex e-mailing has not yet paid off for them abroad.
If you are interest in the topic of expansion
Come to Kafe a marketing to listen to Radoslav Conev, whose Bioruza.sk successfully expand to the European market thanks to marketplaces . Radoslav will share his practical experience with us and advise you on how to succe.