We also have to be clear, even today keywords have not disappear from our work as SEOs and this is because (humble mortals) we are not able to work without them. I do not want anyone to understand with this post that doing a keyword analysis has become useless, nor to throw out anyone’s work methodology.
we ne to evaluate search volumes and competition
To know what to focus on and, for that, we ne to talk about keywords because today there are no tools that allow us to see the world in a different way.
Another issue is how we now apply
These keyword analyses to our businesses. That has chang a lot. We no longer obey, we no longer choose the 3 best and apply them in a brutal viber database way to our sites (some of us never really did that, but you know what I mean).
Now these analyses are information
About exact searches and terms that we can use in a text, but we no longer choose an exact KW and go for it “to the death”. Now it is about approaching semantics with a collection of very similar terms and we care a little less about which one we when you offer to do a test task right away use exactly in title and h1. As I said, human and less mathematical, but the bases are still there and we still have many keyword analyses ahead to know how to orient our sites.
So keywords are now a resource that
SEOs ne to work with stable and understandable data, but they are no longer the real basis of Google searches. And this is because Google is no longer about “finding words in texts” but wants to be the know-it-all entity that solves your problems and makes tg data your life easier when you decide to ask it something. We have gone from a word search engine to a solution search engine.