To achieve this goal, it relies on wholesalers such as Ingram Micro, CVA and CT International.
Hisense ‘s business is constantly growing, which is why its goal in the next five years is to triple the business and become the number one brand in market share and volume in the country, said Antonio Hidalgo , general manager at Hisense Mexico .
He shar that, during 2023, the company, globally, had a turnover of 25 billion dollars, of which 40% occurr outside of China.
“We realiz that if we want to continue growing
the only way to do it is through internationalization,” Hidalgo said.
He add that the company expects a good turnout during the campaign known as El Buen Fin , which represents nearly 40% of the year’s sales.
In this context, the company will promote its line of products with premium technology, such as the 2024 MiniL TV line with the U6N, U7N and U8N models, which boast improvements in brightness levels; or the 100-inch models such as the U76N with QL technology or the U8K with MiniL Pro.
As well as 4K laser projectors such as the ultra-short throw PX3-PRO model of up to 150 inches or the C1 mini projectors that promise to reach up to 300 inches of projection, certifi with Design by Xbox.
The company will also promote items such as refrigerators, washing machines, chest freezers and air conditioners.
A brand that has position israel whatsapp number data itself in Mexico
Thirteen years after the brand enter Mexico, the executive is grateful for the market’s acceptance.
And he reaffirm his commitment to bringing cutting-ge technology at reasonable prices .
“In our television business, after 13 years of operations. We have not position ourselves as the number two brand in terms of units or value,” he boast.
In refrigerators it has a 40% market share
and in chest freezers, a growing category, it has over 40% market share.
Air conditioning is another similar questions people also ask of the product lines in which Hisense claims to stand out, with 8% market share .
“We have quadrupl our bw lists business and our goal is to continue growing over the next two years. Our goal is to be the number one brand in the Mexican market,” he add.