When we think about Marketing, how should a brand position itself in the market? In a more or less aggressive way?
” Wow, that’s an easy one. It depends on the competition. If the market is aggressive, the brand should position itself in the same way! ”
It seems obvious, doesn’t it? But we’re going to prove to you that this is a mistaken view.
Today’s Success Story saudi arabia telegram data shows that brand authenticity and values are what make it stand out!
CRESOL
Cresol is a credit union that, since 1995, has chosen to be different from common financial institutions: the company prefers to promote values such as collaboration and sustainable development .
This vision was fundamental not only for the brand to communicate authentically, but mainly for it to consolidate itself as one of the main credit unions in the country .
This, of course, with the gdpr – what you need to consider with your own websites and blogs! great help of Content Marketing — essential for Cresol’s perspective to reach more and more people!
Continue reading and understand how branded content helped expand the brand’s authority — and increase the visibility of the Cresol blog by 135% in less than 1 year !
UNDERSTAND TO COMMUNICATE
If you follow Orgânica’s success stories, you know that competition is always an important issue in the projects we face — and it would be no different, after all, this is Marketing.
But here, the challenge was even greater!
The financial sector is full of consolidated institutions that take an incisive stance, almost always with a discourse aligned with consumerism.
However, Cresol wanted canada cell numbers to do something different: connect with consumers by sharing values such as cooperation, collaboration and community development.
After several important alignments between Cresol and Orgânica, we understand the best path to follow!
COMMUNICATE TO COOPERATE
The first step in this collaborative journey was the creation of the blog — one of the main ways for Cresol’s voice to reach people.
To do this, it would need, first of all, to offer a great experience for users , with a pleasant layout and improved performance on different devices.
Then, with keyword mapping, we put together a content strategy based on Cresol’s values.
Here, both the topics covered and the focus of the content made all the difference, talking to the general public and the agricultural sector .
For the general public, the focus was on content related to financial education, market news and opportunities , always with a positive and optimistic tone, guided by Cresol’s vision.
For agricultural professionals, the idea was to follow topics such as rural financing, credit lines and financial possibilities focused on the countryside .
All of this, of course, always reinforcing cooperation and sustainable development, in addition to a didactic approach and clearly willing to help the audience!
And not only did it work, it increased the brand’s authority and consolidated Cresol in the digital world. The results speak for themselves !
COOPERATE TO GROW
See some results achieved with the blog , in the period from March to August 2023, compared to the previous six months :
Data from March to August 2023 compared to the previous six months.
If we look at the growth over 1 year , the numbers are even better!
This demonstrates that the numbers above are the result of consistency in strategy and especially in execution:
Data from March to August 2023 compared to the previous year.
FIND YOUR BRAND VOICE!
Since the beginning of Orgânica, it was clear that some companies achieved much better results than others, often reaching market leadership.
After much analysis, the conclusion was that the common factor between them is authenticity !
And when we talk about authenticity, I don’t necessarily mean something different from what already exists, but rather what is real, the true purpose behind the brand’s objectives .
Although this purpose is clear to the company, it is not always easy to express it in communication — and that is what Orgânica is an expert at!