These questions will guide you in your further approach. You should always bear in mind that the decision-making group functions as a system and nes to be convinc with individual challenges and goals.
The but also as a unit in different phases
Make a note of which channel is us at which point. When or in list of real mobile database which phase does the search for information take place on the website. The in the blog. The via a print article? Read this article: Touchpoints – the signposts along the customer journey and also take the offline connection into account. For example. The sending an article by post plays a role here. The or one of the personas is confront with the product via outdoor advertising. Even aspects such as the special environment in which the website is visit can have an influence (keyword: barrier-free websites ).
Evaluate each step
Not every step and every channel will be equally important for every actor – and also for you and the sale of your services and products.
Next Steps:You get an increasingly precise picture of the buying lead generation -one of the most important goals in content marketing center you are examining. What do you do with it? Do you have the right software to help you create suitable content? That shows you whether an email has been open? Do you know how much time was spent reading your last blog article? Whether support of the management level you are generating contacts through it? Which topics an interesting contact or desir customer clicks on particularly often? What kind of help your desir support of the management level customers are looking for to overcome challenges? Because you ne this information for the next steps:
Use the insights from each persona to create valuable content
Continuously adapt this content and its distribution bas on analysis. Content management. The data management. The customer relationship management: the right software counts!
If you understand the research buying center. The you can resource data distribute relevant content. The use visitor data correctly and maintain customer relationships in such a way that they stay with you in the long term. Software can help you with this:
Distributing content: How is content creat and distribut specifically for each participant?