The type of relationship defined by the company has an impact on the customer experience, which is why it must be defined whether it is personal or automated attention. Relationships can be focused on customer acquisition, customer loyalty or sales stimulation .
Likewise, there are the following examples of customer relationships that can coexist in the relationships maintained in a market segment:
What value are our customers willing to pay for? Why do they currently pay? How do they currently pay? How would they like to pay?
This module is based on the cash flow needed to cover expenses and achieve profitability
A business model can have different sources of on-demand or recurring revenue , in exchange for receiving a value proposition or after-sales service. Some examples are: asset sales, fee-for-use, subscription fee, loan, rental, leasing, licensing, advertising , etc.
6. Key Resources (CR)
What key resources do the value propositions, distribution physician database channels, customer relationships, and revenue streams require? This module represents the most important assets for the business model to work .
Key resources may include
Physical: Examples include cars, machines, points of sale, and distribution networks.
Intellectual: these may include trademarks, patents, copyrights, associations and databases.
Humans: represents the human value that helps the company function.
Economic: some examples are resources, economic the partner receives a reward for each such sale guarantees, cash, lines of credit or shares.
In addition, resources may be owned by the company, rented or obtained from key partners.
7. Key Activities (CA)
What key activities do the value propositions, distribution channels, customer relationships, and revenue streams require? This module addresses the most important actions that must be taken to make the business model work .
Key activities can be classified as follows
Production: activities related to the design, manufacture and gambler data delivery of a product in large quantities or with superior quality.
Problem solving: These are activities that seek to find new solutions to each client’s individual problems.
Platform or network: This is related to business models related to platforms, whether network platforms, contact platforms, software or brands as a platform.