Would you send flowers to someone allergic to pollen for their birthday six months after the official date? Clearly not. The effect would be disastrous. Even today, many advertisers believe that sending Effective email to win over an identical email to their potential customers and their CRM database has no impact on the effectiveness (or not) of the campaign. Wrong. Not only is the target audience different, but above all, the relationship with the brand is not at all the same.
Be effective with your potential customers
When you send an email to potential customers, you are addressing people who know little or nothing about your offer. It is true that you enjoy a natural reputation, developed america cell phone number list thanks to your history and past actions, but do these people really know your current collections and the breadth or depth of your offer?
6 seconds Average time it takes a potential customer to read an email
4 seconds The time it takes to make a decision about a click: just 2 to 4 seconds!
Two little statistics to remind you that the window of effectiveness is short… and precarious!
A first suggestion that should sound like an unbreakable law
Be concise and forceful! Dataventure It’s easy to say it… but in practice, how do you do it? reveals its tricks with this little memo… Concise: Limit excessively long descriptions. You should Effective email to win over focus all your attention on a relevant headline that will quickly interest the reader.
Deployment: Clearly and forcefully highlight how to create an effective email to win over your potential clients your offer from the first third of the creative.
Touchpoints : Multiply touchpoints with potential customers through numerous calls to action (CTAs) throughout the creative. Also highlight the main CTA. It should be visible at first glance .
Architecture : The headline, offer, and main CTA powder data should be placed in the first third of the creative.
Best Sellers Focus on your leading products if your range is broad and deep.
Reduce the length of your email
Engaged : Your email is a reflection of your brand, so adopt a tone that is unique to it.
And now you can too.
A round of applause for the designer! BOOM! It’s time for our graphic design recommendations. Let’s translate because the graphic designers in our house are a little bit special, a little bit artistic…