Artificial intelligence is moving the world, and you would be hard-pressed to find someone in marketing today who doesn’t use it at least occasionally in their work. Some see it as competition, on the contrary, we perceive it as a helper and an opportunity to make many activities easier and faster .
One area where AI can be very helpful is copywriting. Read how to effectively involve artificial intelligence in the preparation of texts and what to watch out for.
AI is not just ChatGPT
Rather than convolutedly inventing a definition of saudi arabia whatsapp number data artificial intelligence, we went straight to the source. No one can describe artificial intelligence as well as she herself.
“Artificial intelligence is a branch of computer science and engineering that deals with the creation of systems and programs capable of performing tasks that require human intelligence. These tasks include learning, recognizing images and speech, making decisions, planning, problem solving, and adapting to new situations.”
But as artificial intelligence expert Jan Romportl pointed out at our Kafe a marketing event, AI is not equal to ChatGPT , which is just one form of artificial intelligence – generative AI . It is based on the principle of machine learning and learns from all available data on the Internet.
Generative AI processes our natural language and then, based on the input, creates new texts that are in a similar style and tone of communication. The principle of its operation lies in the generation of sentences: it tries to guess which word is likely to follow the previous one in the sentence.
In recent years, the just mentioned ChatGPT has bec when launching a business set deadlines and specific ome the best known and most used tool of generative artificial intelligence. But you can also work with other chatbots, such as:
Copy.ai ,
jasper.ai ,
QuillBot ,
StoryLab.ai .
In addition to text generators, there are also tools for generating malaysia data images, such as Midjourney AI , or even videos.
Listen to a free interview with an AI expert
Are you interested in how AI will affect the future of marketing or what the legal side of working with artificial intelligence looks like? Check out the recording from Kafe and marketing with Honza Romportl, who has a lot of recommendations for you on how to work with chatbots like ChatGPT.
Watch the interview
How to involve AI in copywriting?
Artificial intelligence can either just guide you when creating texts, or it can do all the work for you. It just depends on what you want from her.