Almost every company or business knows at this point how important social m ia marketing is for promoting your services or products to customers. But how can you leverage the social m ia “stories” feature on so many platforms to market your business more effectively?
What are Social M ia Stories?
A social m ia story is a 15-20 second video or photo that you can post to your social m ia and that appears in a separate place from people’s regular social m ia fe s or timelines. It’s usually not as polish or “aesthetically pleasing” as the rest of your social m ia fe s and can be view as many times as anyone wants before disappearing after 24 hours, although on some platforms there’s a place to save your social m ia stories so they’re always available to view on your profile. Stories can be great for posting deals, new products, behind the scenes of your company, and more. In this blog post, we’ll dive into why, when, and how to use social m ia stories in your content marketing strategy.
How are social m ia “stories” form ?
Snapchat start the social m ia stories trend in 2013. The idea of stories is not just to send a picture or video to a specific person where it can only be seen for a short period of time, but to allow as many canada phone number library people to view it as they want over a 24-hour period before it disappears.
In the Stories format, you choose to view content, rather than just send it, which brings a wider audience to your content. Being able to connect with friends and businesses in “real time”, rather than just viewing posts on a fe , seems to really resonate with Snapchat users.
In 2016, Instagram introduc the Stories option, and soon Facebook, Twitter, and Link In follow suit. Google and Skype even have Stories options now. But what are the benefits of using social m ia stories, and why do 500 million people view Facebook and Instagram Stories every day?
Why/When should you use social m ia stories to market your business?
There is a computer on the desk with the words Social M ia functional magnetic resonance imaging Marketing written on it. Social m ia stories are a great way to upgrade your social m ia marketing plan.
Stories are great for updating your followers in real time. If you have a special one-day sale, or are working on an update, Stories are a great place to inform your customers. This gives your audience a america phone number deeper look into what you do in your daily business. Similar to being involv in decision making, customers like to feel inform . It’s also great when you want to get the word out to as many people as possible, as quickly as possible, because more people are viewing your story.