The GDPR has an impact on self-employed people Important changes who are active in online business. You don’t have to worry if you have already complied with data protection regulations, but there are some changes and tightenings.
Of course, data protection is all about the so-called personal data that you, as a website operator, collect from your readers to a greater or lesser extent. Here are a few typical examples and how you, as a blog and website operator, should deal with them in the future.
(Click here for my four-part article series on the implementation of the GDPR )
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Important changes cookies
Cookies will certainly be the most important focus from May 2018. These small files on users’ computers have been the cause of discussions jiangsu cell phone number list between the online industry and data protection advocates for many years. This is clear if they are necessary to fulfil the contract. Otherwise, the shopping cart would not work in an online shop.
But there is also the phrase “legitimate interests”. This means digital measures also offer great efficiency potential in sales that if the website operator has good reasons that take precedence over the interests of the users, he may continue to use cookies in the future. This also applies, for example, to marketing and revenue.
However, this is not 100% clear and we will have to wait until there are more concrete statements on this.
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Important changes blog comments
Comments in blogs are an often underestimated problem. These usually store the email and IP addresses of users who leave a comment. This is of course personal data.
But here too there is a “legitimate interest” of the operator, since in the case of insults or similar, for example, it must be possible to identify the person who left the comment. Of course, you could also allow comments Important changes to be completely anonymous, but then you bear the entire risk yourself.
There will certainly be more concrete statements on this in the future.
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Google Analytics
Many website operators use tracking services such as Google Analytics. Here, too, you have to take a closer look in light of the GDPR.
However, Google Analytics has already taken precautions in the past to meet data protection requirements.
By the way, anyone wondering whether it might not argentina numbers be a better solution to track everything themselves should be careful. Although you don’t give the user data to other companies, you then have to ensure its security yourself, implement and document opt-outs if necessary, and so on. It is often better, especially for lone wolves, to leave this to a specialized company.