Brands can now use thailand whatsapp number data
influencer marketing to promote nearly anything and tap into their target audience – especially with artificial intelligence now making the process of finding and using the right influencer easier. Plus, using influencers is no longer limited to Instagram, other platforms like TikTok, YouTube and Facebook are also in on the act.
But how do you as a marketer know if the strategy or influencer is working?
Like any digital marketing channel, you need to measure performance and that requires key performance indicators (better known as KPIs). In this blog, we’ll explore six essential KPIs to track for your influencer marketing campaigns:
Traffic
Engagement
Conversions
Brand awareness and sentiment
Audience growth rate
Return on Investment (ROI)
Conversions
As marketers, more cost effective and allows
we know that the chief goal of any campaign is to drive growth and sales, and that’s where your conversion rate KPI comes in handy.
An easy way to track conversions generated by the influencer marketing campaign is to track sales before, during, and after the campaign, and compare any changes in sales that happened when the campaign was running.
For a more sophisticated approach, set up affiliate links, UTM parameters, promo codes, landing pages, and link tracking for the campaign. This will help you to track the traffic sources of customers who converted during the campaign.
Remember if you’re running an influencer campaign to drive sales, then it’s not just about lead generation (although knowing your lead numbers is important). You need to track how many people who became a lead made a purchase.
Audience Growth rate
Audience growth is similar egypt data
to reach and awareness, but there’s a crucial difference: just because somebody was impacted by the campaign doesn’t mean that person engaged with the content. .
For example, say you were scrolling through your Instagram feed and clicked on a blog post from a food influencer. From the blog, you click through to the website for a new local restaurant.
If you’re measuring reach and traffic KPIs, this would be a success. But let’s say you check out the menu and realize they don’t have any food that accommodates your dietary restrictions. After this, you leave the site and never think about the restaurant again. So according to the audience growth KPI, the campaign wasn’t successful.