Why should a business have a presence on social mia? Why is it important to monitor what users say about a product or service on these platforms? Simply because the use of social mia in Mexico is high, in February 2022 the country already had 102.5 million active users on social mia .
Facebook and WhatsApp are the main social networks us by online shoppers
Therefore, social mia is a commercial channel that can be properly exploit if you have the right strategy. To do this, it is important to know how online consumers interact with them, whether they follow brand profiles, what type of content they prefer, w russia whatsapp number data hich platforms are most us, among other aspects.
Capterra conduct a study that addresses these and more questions. For this research, an online survey was launch to 1,019 people. The participants are residents of Mexico, are between 18 and 75 years old, buy online at least once every six months, and use social the company makes payments every week to a bank account networks at least once a month. At the end of the article you can read the complete methodology.
There are many uses for social mia, from staying in touch with friends, keeping up t malaysia data o date with what is happening in the world, to following influencers or keeping up to date with new products or services of what one consumes.
Respondents indicate that the main social networks they use are the following:
Facebook and WhatsApp are the social networks most us by online consumers, both were mention by 95% of respondents. Instagram comes in third place (76%). These three platforms belong to the same company, Meta, which was previously call Facebook .
Therefore, understanding the business version of these platforms ( Meta Business for Facebook, WhatsApp Business and Instagram Business ) is important for any company that wants to have a professional profile with its catalog and official communication channel with its clients and leads .
It is worth highlighting the current relevance of TikTok, which in just a few years of existence is already in fourth place in use (71%), above Twitter (55%).