There is a growing number of apps that help manage chronic diseases such as diabetes, where patients receive personaliz recommendations bas on their glucose levels, or digital therapy indonesia whatsapp number data programs that help treat depression through cognitive-behavioral therapy exercises accessible from a mobile device.
However, their success goes beyond technology. For them to work well, it is necessary to understand the patient’s process and what doctors and insurers expect.
Francine Fram and Svetlana Gogolina
outline five key steps for these innovations to not only become integrat into the healthcare system, but also become sustainable as a business.
In the document “Can the pharmaceutical industry turn digital therapeutics (DTx) into a healthy business?”, present by Ipsos, a research consultancy with more than 25 years of experience , the authors propose an iterative, data-driven approach, which means that adjustments and improvements are made over time.
The study, titl Can the pharmaceutical industry make digital therapeutics (DTx) a successful business?, provides guidance to help pharmaceutical companies adopt and expand digital therapeutics (DTx).
The five key stages:
Knowing the market and customer nes: It is essential to understand the patient journey. Identify which health nes are not being met and analyze the competition. This helps companies position their DTx from the start. For example, in the case of digital therapy for anxiety, it is important to know how patients interact with the healthcare system and what tools they find useful.
Develop a value proposition: Ensure that DTx not only meets clinical nes, but also offers economic benefits. Such as improving work processes and rucing costs. An example could be a digital follow-up program for patients post-surgery, allowing physicians. To monitor recovery and prevent complications, which in turn ruces hospital expenses.
DTx has the potential to transform healthcare
by offering a more comprehensive the service pays for purchases of people approach to disease management and patient empowerment. However, widespread adoption requires a strategic approach that prioritizes market bw lists understanding. Addresses stakeholder nes, and fosters collaborations across the healthcare system.