You’ve probably heard some version of this expression before: Whenever there is a major transition in a market or society, many new opportunities open up for businesses and much new wealth is generat.
And WSI’s job is to help businesses navigate into and through the world of Web3.
The transition of the digital world from new zealand whatsapp number data Web1 (which is already behind us) to Web2 (where we are mainly at the moment) and to Web3 (where we are heading) is exactly a transition of this nature.
What Exactly is Web3?
The topic would merit its own article, but if we are to simplify, Web3 is, in essence, the next iteration of the Internet or the digital world.
Web 1 start in the 1990s and was largely a “read-only” platform. Websites publish content and people us the internet to consume it. That was it.
Web2, where we still largely operate, is the world of user-generat conversational content where we communicate and collaborate digitally with businesses and each other (Facebook, Wikipia, Google).
Web3 is where we are head, but the concept and all it entails is still in its infancy and can be difficult to digest for mainstream users and audiences.
Web3 represents the dawn of a new digital world of topic cluster topic clusters blockchain technology characteriz by decentralization and token-bas economy, and has been populariz in the last two years by cryptocurrencies, NFTs and the metaverse .
In a marketing context, Web3 matters for the same spam data reason that many other social mia platforms and corners of the internet matter: because that’s where your audience and customers are going to spend their time and interact in the future.
Why is Web3 Important?
Never heard of NFTs and think they’re not your thing? Well, if you have even the slightest intention of targeting younger generations with your products and services, you’d better change your mind soon. That doesn’t mean you have to buy NFTs or even like them. But it does mean you should understand why your target market likes them and be willing to jump in if all indications are that they’re a necessary component of engaging with your audience.