Imagine that you have attracted a new user to your service or application. The user installed the product, spent a few minutes in it, left and deleted it. A common reason for this behavior is the lack of onboarding in the service. This means that the user was not explained how to work with the application.
Onboarding allows you to show the value of the product and teach the user how to work with it. In this article, we will tell you what customer onboarding is, why it is important and what is needed to create it.
Onboarding Basics: How to Engage and Retain a Customer
In the HR sphere, the term “onboarding” has been algeria phone number list used for quite a long time. It refers to a set of actions aimed at teaching new employees new skills and abilities necessary for successful work in the company. As a rule, Onboarding as a mechanism these are various presentations, training programs, trainings and lectures from speakers.
But this term is used not only in the HR sphere. We talk about onboarding when a user first gets acquainted with new software and technologies. Client onboarding matt osterwyk propriétaire/partenaire/principal/président/pdg/actionnaire involves the process of adaptation to the product, familiarization with its main advantages and useful functions of the site or application.
Good onboarding can be compared to a close friend who brought you to a social event. He will introduce you to the participants, offer drinks, show where you can eat.
Why is onboarding important Onboarding as a mechanism?
Using various onboarding tools allows you to solve the following problems:
- Training users on the basic features of the product.
- Motivating customers to use and interact with the product more actively.
- Explaining to users the procedure for contacting technical support if difficulties arise in using the product.
- Demonstrating to the user how exactly the material data product can solve his problems.
Onboarding is necessary not only to attract new customers, but also to retain them so that they become a loyal audience to the brand. It helps prevent the outflow of customers, who often go to competitors because they cannot figure out all the intricacies of the product themselves.
Another advantage of onboarding is attracting new customers. Satisfied users often tell their friends and acquaintances about convenient services.