How many times have you bought a product you didn’t need, and then made the purchase decision in a physical store? Some mental trigger was probably triggered. The idea is to work on the consumer’s emotions so that they engage with the brand and make the purchase.
that we can report was launched in a McDonald’s marketing strategy, back in 1983, but still remembered by everyone today. The commercial is basically a song with the mention of all the ingredients of the Big Mac, the brand’s best-selling sandwich.
The idea, of course, is not to make customers know what ingredients are in the sandwich, but rather for it to generate a memory of the brand, encouraging purchases.
How does neuromarketing work?
Neuromarketing studies analyze how usa email list people react to a brand, advertising or stimulus. This work is usually done by market research companies.
The techniques seek to analyze the brain’s behavior in response to stimuli. Therefore, to understand what neuromarketing is, we first need to understand how our brain works. We can examine this organ from three areas: the reptilian brain, the limbic brain, and the neocortex.
The reptilian brain is responsible for controlling everything that is essential for our survival, such as breathing and heartbeat. This part of the brain is activated by primitive sensations, such as fear, anger or hunger.
The limbic brain is responsible for
storing data and more well foreign competitors can be considered complex actions. This region is activated by our five senses: touch, smell, taste, sight and hearing. The neocortex controls our decision-making processes, as it is responsible for reasoning and social actions.
Are you confused adb directory about how each region of our brain works and still don’t understand how this can be used in marketing strategies? Let us explain!