Personalization extends beyond the recruiting phase

He or she receives a follow-up email from the university detailing scholarships for marine biology students, testimonials from current students in the program, and an invitation to a virtual tour of the marine research facility.

By sharing personalized news, such as success stories Personalization extends from alumni of a particular program, institutions can maintain stronger, longer-lasting relationships with their graduates, leading to increased alumni engagement and donation growth.

Marketing is all about meeting people where they are, but today, audiences span every corner of the internet. By establishing a presence across multiple channels, you can ensure you reach your audience wherever they are, whether it’s on social media, email, search engines, or even traditional media.

For example, younger demographics gravitate email marketing list Personalization extends toward social media platforms like Instagram, Snapchat, TikTok, and Twitter. They often look for short, visually appealing content. Digital ads, virtual campus tours, and short videos are highly effective for this group.

Alumni, on the other hand, might be more active on social media platforms like Facebook and LinkedIn, especially for networking purposes. Alumni-focused content, such as emails, reunion events, and success stories, are relevant to this audience.

One of the main concerns of prospective students is whether the culture is a good fit or not. To find out, hundreds of thousands of students visit university facilities every year.

However, virtual tours offer a new way to “experience” a college campus without having to leave home. Virtual events bridge geographic gaps and offer an interactive way for institutions to engage with potential students and foster a sense of community.

360-degree virtual tours can showcase key facilities, such what consumers expect from email marketing and the balance that companies and brands must find to use it successfully as classrooms and lecture halls, among others. They also allow attendees to explore at their own pace and spend more time in the places that interest them most.

You might think of chatbots as a customer service tool. However, this technology also gives educational institutions a new way to help and guide current and prospective students.

Take for example Ocelot , an AI-powered chatbot that answers common questions and helps students around the clock. Currently, over 500 colleges and philippines numbers universities are taking advantage of this tool.

Chatbots like Ocelot also assist administrative staff, allowing them to focus on more complex tasks. They also offer a centralized location for all student interactions.

If you frame product scarcity as if there was once a large supply, but due to increased demand, only a few products are left, consumers will be more receptive. But if you frame product scarcity as if there were only a few units available, the scarcity principle will not be as effective in generating sales.