You’re a regular reader of this blog (or you’re about to be! Welcome to Datavenutre!). So you’ve become a master of email marketing…
Your latest campaign is finally up and running and your delivery capability is excellent. The Christmas bonus is yours. But here’s the thing… the open rate is very low, which is very going to spam unusual compared to the KPIs observed in their previous campaigns .
As a good analyst, he immediately thinks that he has probably been the victim of a SPAM influx… Impossible, “Surely not me ! And yet, an email can reach an Internet user perfectly but end up in SPAM and not in the main mailbox. Even worse. You have tested the correct reception of the email in different webmails and, however, the email that was supposed to be perfect ends up in SPAM!…
ISPs and email providers have tightened
Their anti-spam policies considerably, and Internet users are inundated with advertising messages. But don’t panic. We tell you how to avoid digital purgatory middle east mobile number list and spoil the whole family this Christmas with your special Christmas bonus.
To get a complete picture, let’s take a look at the main reasons why bad reputations are written off…
But why did this admirable email end up in spam?
There are two main reasons why an email is classified as SPAM and ends up in the wrong folder:
– spam antispam filters configured by email servers (Gmail, OVH, Orange, etc.) or email clients (Outlook, Thunderbird, etc.) systematically and the title party often uses titles to expose automatically send certain messages to the spam folder;
– Some Internet users classify certain emails as undesirable (they contribute to enriching the spammers’ database and to constantly “improving” antispam filters.
What indicator will tell you if your email is classified as spam?
This is the SPAM Score ( SPAM Score if you want to show off a bit or if you work in English of course). It is given by providers and their spam filters. Be careful, unlike Scrabble: the higher your score, the worse!
Your email is classified according to criteria and rules powder data that must be respected. If you follow a few good practices, you won’t be considered the ugly duckling of email.
Several tools can help you estimate the spam score of your emails. One of our favorites is https://www.mail-tester.com
What can you do to clean up your emails and escape the spam folder?
You now know your Spam Score . Now it’s time to test all the elements (one by one for each test mailing) that could potentially prevent you from passing the filters… It’s tedious, of course, but it’s the price you have to pay to be sure of getting into the main box!
Here are six potential troublemakers to watch out for to stay safe:
Identification rules : presence of valid DKIM, SPF, DMARC?
The object : is it potentially blocking? Does it contain spam words?
The body of the message: Does it also contain blocking elements such as spam words. Missing going to spam unsubscribe links, presence of JavaScript content, iframes or missing alt tags on images? Have you paid attention to the balance of the image/text ratio? Are there broken links?