Increase sales volumes – engage your entire potential customer base without attracting new ones.
- high conversion at every stage of sales.
- increase the number of repeat customers – control each user’s path to purchase.
- effective segmentation – analyze customer reactions to a particular marketing tool, study their preferences and needs.
Warm-up funnel: how to work with cold and lead warming
A person is unlikely to buy a product from thailand phone number list a little-known brand. It is important to become not just one of many sellers, but to win the favor of the audience. This is the goal of working with cold leads of the company.
Interaction with consumers is built on the basis of a warm-up funnel. It is based on the stages of making a purchase decision, including:
1. Awareness – a person does not have an urgent bill vomund need for a product or service of the brand. This is a “cold” lead that should be warmed up to conclude a deal.
2. Consideration – the buyer looks through dozens of options for solving the problem, including your product.
3. Decision-making – the user has studied the advantages of your product and begins to think about purchasing it.
4. Purchase – the person is ready to conclude a deal. The manager’s task is to help place an order.
5. Loyalty – the client has had time to material data evaluate the product or service, the company’s goal is repeat sales.
6. Brand advocate – the highest degree of trust in the company. The client buys a product of only this brand and is not ready to go to competitors. There is practically no effort required to retain such a consumer – he himself is ready to advertise your goods or services. For example, recommend to acquaintances and friends.
At each stage of the funnel
It is necessary to conduct a dialogue with the buyer. The lower the consumer goes, the more targeted the communication becomes. For example, a cold lead will be interested in informational articles on a blog, research, educational videos, reviews. For a more prepared audience, offer trial products, discount coupons and access to a sale. And a regular customer expects targeted offers: an interesting solution would be a product recommendation service on the site.
Lead warming in practice: tools for working with the audience
The choice of means for communicating with the target audience is huge. Depending on the stage of decision-making, the following marketing tools allow you to warm up the lead:
Widgets for the website from the sales boosting service on the website will help increase user interest in the product . They will allow you to collect contacts and expand the base of “cold” leads, tell about new products and discounts, offer favorable purchase conditions. You can test the service for free in the first 14 days of use.