You’ve probably heard the music of René from Calle 13 (whose real name is WOW! René Pérez Joglar), but do you understand what Residente’s marketing is all about ?
If you want to learn about the most important aspects of Residente’s marketing, keep reading, because we’ll take off soon
What is the marketing strategy in Residente?
Okay. After listening to Session #49 Bizarrap, in which René himself says: “Today I’m going to knock marketing down in one fell swoop…” you may have some doubts about whether Residente is on good terms with marketing or not.
The answer will surprise you: yes, of course! Just because their strategy isn’t obvious doesn’t mean they don’t have one.
Let’s look at it in detail…
The hallmark
Residente’s music is marked by a highly creative stamp. Since Calle 13, René has experimented with various musical genres and even dared to combine elements of salsa, reggaeton, rock and electronic music.
They have been recognized for their live telegram data energy and energetic performances, which have built a loyal and passionate fan base.
More message, more connection with your audience
On the other hand, René is recognized for his explicit lyrics and his irreverent and provocative style.
Throughout his career, Residente has to create an accurate client portrait been an example of how creativity and commitment can go hand in hand . This has led, on the one hand, to his music being recognized for its content, its social message and its support for cultural and ethnic diversity.
Calle 13 was dissolved in 2015
For example, one of the most well-known songs he performs is Latin America, which has a message of unity. Its lyrics highlight the rich culture and history of the region and call for solidarity among Latin American countries.
Beyond the music
But there are even more keys to understanding the artist’s marketing. For example, did you ja phone number know that Residente has a craft beer brand? Of course! It’s called “Cerveza Residente,” which gives us an idea of how he uses the power of his personal branding to venture into other areas besides the artistic one.
This is how Residente promotes his brand on his personal Instagram account
Therefore, this gives us the guideline that Residente has built a strong and committed personal brand, which even allows him to venture into other areas that have nothing to do with music.
Private life in Residente’s music
Another aspect of her personal branding has to do with the exposure of her personal life , which appears in many of her compositions, but which was strongly present in her single René . Particularly, this song has an intimate tone, which shows her saddest and most vulnerable side, outside of the flashes.
In short, what Residente does is put his humanity on display for everyone to see : “Stress has me sick, I haven’t slept for 10 years, the IRS is still investigating me, I’m getting divorced” says one of the stanzas.
The fight with J Balvin at the Session
We come to the most controversial part of Residente in recent years: his conflict with Colombian singer J Balvin.
Listen to this: the song lasts more than 8 minutes! More than enough time for René to harshly criticize J Balvin.
This Session is the PROOF we needed to confirm that Residente is a marketing genius. Why? Well, because he got everyone talking about him.
In this sense, he has acknowledged using tools to play the music industry’s game to reach further with his message.
Differences between Residente’s marketing strategy and J Balvin’s
Residente’s marketing strategy is reflected in his social networks, interviews and public presentations and we could say that his great key is his authenticity and commitment to social causes , which helps him connect with the audience and achieve success in any industry.
Instead, J Balvin has focused on creating an image that is associated with success, partying and fashion .
Because, of course, Balvin has worked on collaborations with luxury brands to reinforce this image.
Conclusion
As we have seen, Residente is an artist who demonstrates that success in marketing not only depends on the quality of the product or service offered, but also on creativity, social commitment and the ability to connect with the public.