However, the call tracking system records the call (each request) and generates reports, statistics. This key data should be enough for the marketer, who can adjust the advertising campaign. The system can also record conversations for subsequent call analysis. This helps, for example, to assess the quality of service.
Call tracking also provides data on:
Its duration; the number of miss calls to the company russia phone number library number; sales and transaction amount. This information helps you understand how effectively different advertising channels are working and whether advertising is paying off at all. Now let’s give two simple examples of how to use call tracking in real life and how it can be useful.
Corporate messenger on your server in 10 minutes
Corporate messenger on your server in 10 minutes We will provide a free period. We will help to set up Compass on your servers or in the cloud. We will simplify our own server space for each user the move and adaptation of the team. Order a consultation The first option. The call tracking service shows the number and statistics of two directions: contextual and outdoor advertising.
It turns out that contextual advertising
Social networks brought 33 clients, and street, outdoor advertising (flyers) – only 3 people. Such data helps to make a decision on adjusting the strategy. Here, the budget should be ristribut in favor of online advertising, which works more effectively.
Offline channels in this case were not effective
Why call tracking is ne and its objectives Call tracking is an important tool that helps develop a business. It is responsible for the following tasks in the context of promoting a company: Tracks and identifies the sources of all calls to a real number.
Analyzes the performance of each advertising channel or source
Allows you to understand how profitable investments in a ws data particular advertising channel are – how many clients a particular source attract. Helps improve customer service. Provides a high level of transparency and accountability. Helps optimize the company’s internal business processes. Call data analysis allows identifying problems in the work of employees and departments involv in sales and customer service. The call tracking system allows you to clearly see how various audience acquisition channels function in your business.