In Marketing, there is a special term for those potential customers who are very close to the decision to buy from you: Sales Qualified Lead (SQL) .
This is because the purchasing process is complex and the fact that a consumer needs products or services like yours does not automatically make them a customer.
Buying is more than netherlands telegram data finding what you are looking for: buying also involves information, service, experience , among many other factors!
So follow me to better understand who SQLs are and how to get them to this stage of the process!
What is SQL?
In the sales cycle , a Sales Qualified Lead (SQL) is a lead that, after being carefully qualified by the Marketing team, demonstrates a real interest in the products or services offered by the company and is ready passion – basics of successful self-employment for a more focused sales approach.
Why generate Sales Qualified Leads (SQLs)?
Unlike other types of leads, SQL is the one that is closest to the purchase decision , being consider an important asset for Marketing and, especially, sales teams!
Look:
- Suspect : lead that provide basic data (such as name and email), but has not yet clearly demonstrated their interests;
- Qualify lead : lead that has the ideal customer profile (ICP);
- Marketing Qualifi Lead (MQL) : a lead qualifi by Marketing, who is mature and possibly interested in buying. This varies from case to case : an MQL can be a lead who has the profile and is still canada cell numbers interest in buying, or it can be a lead who has the profile and is ready to buy, but is not necessarily interest (because he is educated, but has not yet move forward on his own, so the sales team must approach him);
- Sales Accept Lead (SAL) : lead accept by the sales department, whose data provide has been validate;
- Sales Qualifi Lead (SQL) : a lead that has been educate by the Marketing team, was approach when it became a SAL, and the sales team validate that there is a real commercial opportunity. In other words: it is a qualified lead for sales!
Identifying these different types allows you to direct efforts and resources towards leads that are more likely to become customers, optimizing the efficiency of your sales team !
How to generate Sales Qualified Leads?
As leads are consumers who are interest in the topics cover by your company and have the potential to purchase your products or services , as they have already made initial contact — visit your website or blog , sent a message, left their email register in the newsletter, for example — they must be guided to the purchase decision .
But how to do this? I’ll answer you! Mainly through content .
Think about it: from the moment a lead is generate, they need to be educate to feel increasingly secure about your company and its solutions.
Tip: Digital Marketing Channels: how to distribute content properly?
However, in this process, not all leads are qualifi . To differentiate them and ensure appropriate segmentation, we use lead scoring , which is nothing more than a score that indicates the most promising ones .
This way, it is possible to observe how leads evolve, passing through different stages of the Marketing and sales funnel until they reach SQL status.