Creativity, and the time spent creating it, benefits greatly from. Drag&drop editors where you simply select an element on the screen. Click and hold it, and release it where you would like to move or modify it.
Not to be underestimated is also the support in italian which guarantees. Thanks to customer care, the resolution of problems. Without annoying language barriers.
Editor and template for your newsletter
If you think that to create a newsletter you just need to write whatsapp blasting some text. Alas, that is not the case. In fact, what often stands out from a thousand identical emails is the creativity. Of the structure of the template used. The care of the images, the agreement of colors with the brand.
Therefore, it is essential to have an easy-to-use editor. For example, a Drag&Drop editor that allows you to create your communications as you like, customizing them based on your brand and your needs in a simple way and without knowing programming codes.
Also, for the more experienced, there should be the possibility to create a template by importing the HTML code. Intervening with the code, and here the programmers will agree, is a good and right thing if support is needed.
Also remember to create responsive emails , which means that they can be read on both computers and mobile devices, or the formatting may be incorrect or confusing on smaller (or larger) devices and some text or images may be lost.
Lead Generation through Form
Collecting contacts (or lead generation) is web development: the 5 skills that will make the difference in 2024 one of the fundamental aspects of any self-respecting email marketing campaign. A “lead” is nothing more than a person who has shown interest in your brand , for example by subscribing to your newsletter, and therefore it is necessary to collect all the “interested parties”, the leads, through effective systems such as forms to fill out. Once the form has been filled out and their data has been provided, the lead will be part of a mailing list and it will be easier to contact them for our campaigns.
An effective Lead Generation strategy is the basis for building a GDPR compliant contact list.
But how to do it? To acquire new contacts useful for your email marketing campaign, there are several strategies you can use. One of the most common techniques consists of integrating acquisition forms and popups into your website or creating dedicated landing pages, where you offer exclusive content and invite users to leave their contact details.
It is important to choose a good email marketing software that provides the tools and features needed to create an effective strategy to increase the number of subscribers to your newsletter list. In particular, the software must allow the creation of customizable and easy-to-use subscription forms that can capture the attention of users and stimulate their interest.
Database segmentation for personalized mailings
Once you have a database of subscribers, you will need to divide them according to their preferences and characteristics. People are not all tg data the same just because they are in a Newsletter, on the contrary! How can we differentiate them and send mailings specifically for them?
This is where Database Segmentation comes to your aid. But what does it consist of list into different clusters, based on specific criteria , such as age, gender, geographic location, purchasing preferences, interests, purchasing behavior, or other factors relevant to your business.