Surely you have heard the phrase “semantic core”. Many beginners who are creating and promoting a web resource for the first time do not understand . As a result, potential buyers cannot find you. The site cannot get to the TOP in search results, and you cannot understand what the matter is, directing your energy in a completely different direction (bothering with design, adding a bunch of unnecessary functions will not help). Therefore, today we suggest considering what a semantic core is, we will talk about groups of key queries and what benefits a well-written semantic core will bring you.
First, you need to remember (or remember once and for all) what a semantic core is. So, this is a set of keywords (queries) that are needed to optimize the text and promote your resource . Simply put, these are the words or phrases that the user enters into a search engine, and through them gets to your site. For example, if you sell goods for handicrafts and creativity, then the semantic core for your site will consist of such keywords: “hobby store”, “goods for handicrafts”, “inexpensive hobby goods”, “buy a set for creativity” and so on. Such thematic phrases make it clear what information is presented on the site.
As practice shows, a well-written semantic core gives 50% success in promoting your project.
When compiling a semantic core, think about how to attract people to your site. Think about what problem your resource can solve, what products or services you offer. Talk to your target audience – it is important for you to know how people search for a product. Think about how you would search. It is possible that using professional slang for promotion purposes will not give the desired result, because people do not always know the correct name of the product.
However, it is not enough to COMPOSE the semantic core correctly, it is important to USE it correctly. How to do this? Be sure to include keywords in meta tags, titles, product descriptions, blog articles.
Request types
All keywords are usually divided into groups, depending on various indicators. Here we will consider three classifications: by frequency, geolocation and commercial focus.
Frequency
High-frequency higher-quality software products queries – they are searched for by many people and very often (more than 10 thousand times a month). Let’s give an example: “buy an iPhone” (more than 500 thousand queries per month).
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- Micro-low-frequency – searched extremely rarely, only a few times a month. The phrase “buy iPhone 6 32 Nizhny Novgorod” was searched only 5 times! It is advisable to use them only in two cases: a very narrow niche and binding to a region (as in our case). Of those five people, three can get to your site, and one will even place an order!
The most convenient way to determine the frequency of keywords and select a semantic core is to
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- use the Yandex Wordstat service. To do this, simply enter the supposed promoted phrase, and the resource will display
all possible queries, starting with powder data the most popular one. This way, you can easily group them by frequency.
Commerce
At the same time, the request “update iOS on iPhone” is non-commercial, since a person simply wants to find instructions on how to use the device.
We recommend promoting websites equally for both types of queries.