What lessons can we learn from small and mium-siz enterprises (SMEs) that adopt digital strategies before and during the pandemic? Which digital adoption actions had already been implement and which ne to be prioritiz? What are the key tools to offer a digital business experience and compete in the market? These and other questions are address in the article.
The implementation of digital strategies in SMEs accelerat during the pandemic
The recommendations to keep distance and for people to stay at home when the pa poland whatsapp number data ndemic broke out in Mexico made the online market gain relevance. How did SMEs react to this situation with respect to their digital adoption ? Was there already a digital strategy within the company? The survey businesses indicate the following:
Capterra conduct a study on the adoption, implementation and trends of digita let’s expand on the above l strategies of SMEs in Mexico that already exist before Covid-19 and that currently continue to have strategies of this nature.
For this research, owners, managers and employees of a small or mium-siz company found three years or more ago were survey. The study participants are either responsible for, involv in or aware of the implementation of digital strategies in malaysia data the business. The respondents’ company must currently have a digital strategy in place. Read the full methodology of the study at the end of the article.
45% of the SMEs survey had already
Begun to implement a digital strategy before Covid-19 but had to spe it up in the face of this situation. Meanwhile, 31% did not have a digital strategy at the time and the pandemic forc them to define and implement one. In contrast, one in four SMEs already had a digital strategy before the pandemic and only had to make some adjustments when the health crisis began.