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Essential SEO Reporting Tools

Search engine optimization turkey whatsapp number data
(SEO) is one of the most essential marketing skills that you can master.

If you know how to do SEO analysis and report on performance, you can show the value of your content marketing efforts to your manager or CEO and develop campaigns or strategies to boost your brand’s search engine rankings for relevant keywords or terms.

In this blog, we’ll look at what SEO is, how it works, its benefits, and the best SEO analysis tools for beginners.

If you’re looking for a handy version of these SEO Reporting Tools, just download our checklist. It will cover everything you need to know to conduct an effective SEO analysis.

Google Analytics and Google Search Console

For SEO analysis, such as bounce rate time
Google Analytics and Google Search Console are tools that will help you measure a wealth of relevant metrics based on your specific search-based goals and benchmarks.

Here are the main GA4 and Search Console SEO metrics you should focus on to spot trends, identify any issues or weaknesses, and track your ongoing performance.

Google Search Console:

  • Impressions
  • Clicks
  • Average positions
  • Click-through rate

GA4:

  • Organic sessions
  • Organic conversions
  • Average session duration
  • Bounce rate
  • Engagement rate
  • Sessions per user
  • Engaged sessions
  • Scrolled users

     

    Screaming Frog’s SEO Spider tool

    An excellent SEO egypt data
    tool for website or on-page optimization and evaluation, this neat platform is perfect for technical and UX-based activities or initiatives.

    A cohesive all-in-one SEO tool that allows you to perform site audits, keyword research, content comparisons, and rank tracking from the same interface.

    Another versatile and industry-renowned SEO platform that is particularly good for rank tracking and backlink analysis.

    An audience research tool, SparkToro crawls over 80 million social profiles and web pages to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. You can then use this information to create targeted and personalized content.

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