Changes in algorithms, emergence of trends, changes in public behavior… For these and other reasons, social networks change every day!
And this constant change requires planning so that companies don’t lose sight of what’s essential for their brand — which is quite possible with a content calendar .
Don’t know where to start? Don’t worry! Here I’ll show you how to set up your calendar, what activities to include, and iraq telegram data much more!
Oh, and there’s a surprise at the end! Ready to get started?
How to create a content calendar?
We hear so much about building a presence on the Internet that everyone thinks that publishing on social media is achieve customer loyalty via the website mandatory in a Content Marketing strategy .
The truth is that posting on social media just for the sake of posting — without coherence, clear objectives or metrics to analyze failures and successes — is a huge waste of time!
Therefore, the first thing you need to do to create a Digital Marketing strategy is to clarify your objective :
- Why do you want to publish content on the Internet?
And I also say that the most important thing is:
- How do these publications connect with your business’s commercial actions?
Only with a purpose defined by goals (to measure the success of the project) and with the expectations of the results and difficulties clarified, can a strategy be created — to connect the necessary actions to the objectives of the driven sales!
And, to make it simple consumer data to visualize your entire Content Marketing strategy in one document, you can use a content calendar.
If you want to secure your copy of our spreadsheet to see in practice while following the explanation, access it now:
What is a content calendar?
Companies almost always make mistakes when creating a content calendar because they think it is a calendar just for social media — a common mistake!
In other words, a content calendar is exactly what the name suggests: a document (usually a spreadsheet) for you to view all the publication dates for your different content formats on each channel.
It doesn’t get any simpler than this!
And, in case you’re not yet familiar with this strategy, before continuing, I also need to briefly tell you what it’s about:
What is Content Marketing?
Content Marketing is a strategy used to attract, engage and convert your target audience through content published in the area in which your company wants to attract attention.
Let’s say that this month, you have a goal to increase sales of your business’ blog creation services .
To achieve this goal, you’ll use strategy to blog, post on social media, create email flows, or whatever else is necessary to make your audience aware of your authority — and to get them to buy from you.
Do you realize that Content Marketing works like a spotlight ? It uses the media to illuminate a topic, clarify a problem or highlight the qualities of what your company does best, to transform people’s lives with rich materials that guide them through the sales funnel .
In fact, all of this is also part of a strategy in which Orgânica is an expert, called Inbound Marketing .