VK offers three ways to promote: target advertising, seing, and integration into gaming applications within the social network.
Target advertising on VKontakte
The VK advertising account allows you to set up an advertisement in two formats: “Advertisement post” and “Text and graphic block (TGB)”.
Advertising post — ads are embd in the news fe or on the community wall. Users see them along with the usual content they are subscrib to and friends’ publications.
An advertising post may contain pictures, videos, buy telemarketing data audio recordings, a button, a survey and a form for collecting applications. Advertising posts are shown on a computer, in the mobile version of the site and in mobile applications.
Text and graphic block — ads in the format of a small picture and short text, which is only available in the desktop version of the site. When clicking on a text and graphic ad, the user follows the link to the site or community.
Target ads on Vkontakte are suitable for promoting brands, products and services. The effectiveness of advertising and maximum response what do you need to achieve a professional website depends on the targeter’s understanding of the target audience .
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Seing — reposts and publications about a brand or product in popular communities. Subscribers are loyal to an advertisement when they see it on the pages of their favorite group or public.
An advertising publication on the topic of the community goes well.
Facebook Advertising
Seing is effective for niche products and on marketing list thematic pages. For target advertising, there are many options for presenting content to your target audience.
Target advertising on Facebook
On Facebook, advertising formats depend on the promotion goal, which is select during setup in the advertising account.
After defining the goal, you ne to select the location of the ad — news fe on PC or mobile and right column on PC. The ad will be shown in the news fe of the select audience.
Read also: Analysis for SMM promotion
Facebook Ad Formats
Facebook offers 7 options for how you can display content in an ad post: photo, video, carousel, slideshow, collection, messenger, and canvas.
All formats allow you to customize your ads for specific purposes: lead ads, dynamic product ads to the right people, and link rirects.
Instagram Advertising
On Instagram, promotion occurs through target advertising and bloggers.Posting with bloggers will provide a wide audience reach. Instagram account promotion tools work well in pairs – targeting and posts with bloggers.
Target advertising on Instagram
Instagram promotes websites, mobile applications, or brand or product accounts. Ads are shown For a product post, the main thing is a well-chosen blogger with the right target audience. Selling nail polish — your blogger is Buzova. Cars will come through Khach’s Diary … )))
Advertising in Odnoklassniki
Target advertising and community seing work here.
Target advertising in Odnoklassniki
In Odnoklassniki, advertising is plac in the form of a banner and a promotional post in the event fe.
Seing in Odnoklassniki is similar to Vkontakte. Thematic communities with the desir target audience are select and advertising publications are plac.
How to choose a promotion channel
Together we formulate a hypothesis about the effectiveness of placement and launch a test advertising campaign. We analyze the results and draw conclusions.
How to order promotion in social networks
Fill out the brief (questionnaire) to understand what niche you are working in and what results you expect from promotion in social networks.