Without knowing who your ideal audience is and what doubts, desires or problems they face, you will hardly choose good keywords to attract and capture them!
Keywords are those terms that a person types into Google when they want to know about something .
“What can a dog eat” is an example of a keyword made up of several terms, therefore more specific and generally with a lower cambodia telegram data search volume — what we call a ” long tail ” in SEO (or “long tail” if we translate it into Portuguese).
Head keywords tend to have a higher number of searches, but very fierce competition .
Long tails tend to be specific, but with a slightly smaller volume within the context of headshots — giving your business more room to target the type of audience it needs to convert .
Creating a strategy that covers informative infographic the different tangents of search volume (and that gets ahead of the competition through valuable content, something I will explain in more detail shortly) is extremely important to take your website, service or product to your ideal customer: the one who buys what you have to sell!
Start by getting to know your audience’s needs and hopes well and list the keywords that these people would use to find the answers that your company can bring to them!
Title and meta description
With a list of keywords analyzed by volume and level of competition, you will know which terms to use to reach the market share that interests you most .
But where to use these amazing keywords to attract the kind of people who buy ?!
It’s simple!
You start with the title and meta descriptions of each piece of content published on your website: from your landing pages, to articles, guides and promotions on your brand’s blog!
There are two types of titles when it comes to SEO:
- The first is the main business sale lead title, which gives the name to the content published on a page — that’s what I’m talking about now;
- The second type of title (which I will present shortly) is used to create headings and subheadings within the publication itself.
Your challenge is to take one or two of the most important keywords for attracting your ideal audience and fit them into a main title that is:
- Objective (not to mislead the audience);
- Attractive (that generates suspense, urgency or surprise);
- And persuasive (that makes a person click on it)!
With the main title finalized — and with a maximum of 60 characters, which are the letters, symbols and spaces on the screen —, you will have to take care with the meta description of the content on your page.