Despite the increasing flood of emails. A email marketing is still very popular in the B2B sector. As one of the most effective marketing tools. A no company should do without successful B2B emails it. To make it as successful as possible. A follow these ten steps to professional email marketing.
#1 What is the long-term goal of the newsletter?
The long-term goal in B2B companies is of course usually the sale of products or services. However. A in order to achieve this. A there are also goals in other areas that ne to be achiev. A newsletter is usually very suitable as a supporting tool for lead generation. A maintaining contacts and retaining successful B2B emails customers. But this is the biggest challenge for many companies. Should only one goal or all iran number data goals be pursu? B2B email marketing must always be integrat into the overall marketing mix. And potential new customers cannot simply be contact without their consent. So it should be precisely defin what goal an email should achieve and how it can contribute to the overall goal of B2B online marketing. This could be. A for example. A a change in image. A higher customer loyalty. A sales promotion or strengthening the company’s own brand.
#2 What should be the main theme of the email?
A goal must be achiev somehow. Now the question arises as to how customers should be bound to the B2B company? How can a brand be strengthen or an image change best support? Why should customers open the newsletter and read it regularly? A main theme should create add value for the reader. The customer does not necessarily ne to find out information that is always on the company’s website successful B2B emails through an email. The concept must determine what exactly the add value is for the recipient changes over time and what exactly should be address. There are a wide variety of topics that could interest customers. For example. A the latest developments or projects of the company can be present. Expert tips for using products. A support through services and support or similar approaches can also generate great interest in this context. It is important that it requires consistent and well thought-out implementation.
#3 How is the subject line structur and word?
It should be short. A snappy and factual. The subject is extremely important for a good opening rate. If the email is not open. A no clicks will be receiv and no visitors. A leads. A sales or downloads will be generat. To encourage the reader to open the B2B email. A the topic of the email should be successful B2B emails teas here in a factual or emotional way. The length of the subject should be limit to 35-40 characters resource data at most; anything beyond that will be cut off and not read. A depending on the email client. A/B tests can also be carri out for the first mailings to get a feel for the right tone. In such a test. A the mailing is sent to two small parts of the total target group. Each group receives a different subject. The one with the better opening rate wins and is sent to the rest of the recipients. By testing and consistently analyzing the response. A valuable information about the interests and user behavior of the email recipients can be obtain.