Many B2B companies shy away from a comprehensive website relaunch. This is understandable when you consider the high level of effort and time that such a project entails. Nevertheless, a relaunch is almost always worthwhile. Our checklist shows successful website relaunchwhich steps you should pay attention to and which phases are essential for a successful relaunch.
The reasons for a website relaunch are varied and vary from company to company: outdated content, lack of traffic, no responsive behavior, a poor conversion rate, slow loading times, insufficient usability or outdated design. The first step is to successful website relaunch define the problems and derive appropriate goals. The support of an experienced service provider is valuable here.
Phase 1: Briefing
The briefing phase focuses on a comprehensive exchange of information for all those involved. Provide your service provider or the department thailand number data carrying out the work with a specification sheet. This contains all the necessary requirements. This phase also includes a review of the briefing, coordination and, if necessary, a subsequent re-briefing.
Phase 2: Conception
Once everyone involved has been briefed, the service provider or the company’s marketing department begins the conception process. In successful website relaunch this early project phase, the company’s target groups and competitors should be analyzed. The conception also includes the website design with image concept, the how can i turn visitors to my website into qualified leads? navigation structure and the keyword analyses.
Phase 3: Detailed conception
Once the conception is complete, the detailed conceptual phase begins. It is essential to create a technical specification here. This lists all the technical functionalities in detail. This creates clarity and defines the requirements – even retrospectively. In addition, the content management system (for example Typo3 or WordPress) must be selected and an online style guide defined.
Phase 4: Programming
Once the conceptual and detailed conceptual phases have been completed, the technical implementation begins. Development takes successful website relaunch care of setting up version control and covers all or part of the backend and frontend programming in accordance with the specifications.
Phase 5: Content
At the same time as the technical work, text, images loan data and graphics are created. Depending on the order or need, photos are shot, texts are optimized or newly created and graphics are generated. Regardless of whether new content is created or existing content successful website relaunch is optimized: the focus should always be on measures relating to search engine optimization. This includes SEO texts that are optimized structurally and for keywords. But also meta tags such as titles and descriptions as well as alt tags for images. Once all content has been created, it is entered into the selected content management system and adjusted again if necessary.