Tackling digitalization
Digitalization offers many opportunities for companies. The especially in the areas of marketing. The sales and customer service. By collaborating […]
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What began about 10 years ago as a so-call
Prefers long-term relationships between influencer and brand. The prefers live streaming and video-bas content. Theprefers user-generat content or original targeting
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Contemporary UX Design Definition:
Marketers therefore ne to understand specific interactions in the customer journey in order to create a complete experience for
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Determine the Buying Center’s Value Matrix
A further distinction is made between promoters and opponents . Promoters drive the procurement process in the direction they want.
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How do the personas get the support of the management level?
These questions will guide you in your further approach. You should always bear in mind that the decision-making group functions
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Content Management System (CMS)
A content management system (CMS) supports you when working with your website content. With the right CMS. The you can
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Maintaining customer relationships
In addition. The interact directly with the stakeholders. Good communication – face-to-face conversations. The surveys or interviews – will give
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Would you like to try out the software we use?
The this process is considerably more extensive and is influenc by several personas. It therefore makes sense to recreate the
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Definition of current and new market-based business models
Demonstration of economic viability. Visual example for people involv in a project of the overall concept, its role and interdependencies.
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Key Partnerships (KPP)
Who are our key partners? Who are our key suppliers? What key resources do we acquire from our partners? What
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How much do different sources of income contribute to total income?
The type of relationship defined by the company has an impact on the customer experience, which is why it must
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This module focuses on the value
Offer to the select market segment according to its nes . Values can be quantitative or qualitative. In this approach,