What is CLV and how to work with it in e-mailing?
Acquiring new customers versus retaining existing ones. What is worth investing in and how much? That’s exactly what customer lifetime […]
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We are looking for a new graphic designer / new graphic designer for the hive
We are looking for a graphic designer to join the apiary team, who will translate the intended concepts into a
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News from the world of SEO: June 2023
Search engines are increasingly focusing on quality content and user experience. Not only Google is trying to improve its algorithms
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Reduce the abandoned cart rate – we’ll tell you how to do it
In the field of e-commerce, one of the biggest problems for e-shops is the high rate of abandoned carts . The situation
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A large overview of free SEO tools
When optimizing a website, you cannot do without SEO tools. Fortunately, you can use many of them for free in
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Fall Marketing Conference 2023
Enrich yourself with new ideas. See what trends are shaping the future of marketing and expand your network of contacts.
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How to copywrite an e-shop that sells
The Czech Republic is an e-shop powerhouse and every year more and more online shops are added. However, most of
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How to incorporate artificial intelligence into copywriting
Artificial intelligence is moving the world, and you would be hard-pressed to find someone in marketing today who doesn’t use
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6 common mistakes when writing spaces. Don’t you make them too?
Let’s discuss together the typographic topic, which concerns one of the widespread errors in electronic texts. At first glance, using
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Write texts that attract attention: A guide to web copywriting
A website acts as your online business card, sometimes also as a marketer, seller, e-learning platform or perhaps a data
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80% of the success of mascots is due to a good strategy, says co-author Alzáka
A corporate mascot can be a great way to engage your target audience. By using it, you will make your
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Writing in capital letters – where does it fit?
Do you also have problems with capital letters? Although this issue is taught in elementary school, many of us have