Appli this methodology. It became so popular that in 2006 Alexander Osterwalder took on the challenge of writing a book about it .
Among the numbers publish in the book, there is a summary of 9 years of research and practice. 470 co-authors, 8 prototypes, 77 conversations in the Hub forum, 287 Skype calls. In addition, 1,390 comments, 45 countries involv, 137,757 views of the method before its publication, 28,456 notes and more than 4,000 hours of work, among others.
The book breaks with the traditional format of management and creation strategy . It was creat collaboratively, with proposals for the application of the methodology. It was even financ in advance thanks to a platform that work by subscription.
Canvas Model Modules
The Business Model Canvas is a common language for “describing, visualizing, evaluating, and modifying business models” (2010). As mention, it is compos of 9 modules that will be fusion database explain below.
modules-of-the-canvas-rd-station-blog-model
Creative property of Strategyzer
1. Market Segments (MS)
Who do we create value for? Who are our most important customers? This module focuses on the different groups of people or entities that a company targets .
Here it is important to
keep in mind that a business model can have one or several the 5 most frequent complaints of guests about market segments, whether large or small. The key is that they are profitable customers, and that in the long term, they can be group by nes or behaviors.
In addition, you should select not only the market segment you are going to target, but also those that you will not consider.
There are several customer or market segments, for example: mass market, niche market, segment market, diversifi market or multilateral markets. The idea behind the definition of this module is to design a business model that is bas on the specific nes of the market.
2. Value Propositions (VP)
Value do we provide to our customers? What customer gambler data problems do we help solve? hat customer nes do we satisfy? What product or service package do we offer to each market segment?