Create a summary table and note the presence of these elements in competitors. Remember that your goal is to make a better text. Therefore, feel free to add missing elements if the leading sites have them. Tables, lists, quotes will make the article more interesting.
Compose the title & article design
When SEO-optimizing texts, the titles should contain sweden phone number list and be informative. Focus on both search engines and the future reader. Choose “catchy” titles that will interest a person. For example, offer the top 10 ways to solve the target audience’s problem.
Be sure to include the title of the web page. This is zechariah gotham what your readers will see in the search results. The main requirements for such titles:
- Brevity. Fewer words means more meaning. Six to eight words is the length that search engines stick to.
- Clarity. Start with the most important powder data thing – key phrases. The reader should understand from the first words what the text will be about.
Can’t shorten the title without losing the meaning? A subtitle will come to the rescue.
The next step in text optimization is the design of the structure. It is easier to read and perceive materials if they are divided into blocks and sections. In addition, search engines rank such articles higher. Use subtitles of different levels. When laying out, they are highlighted with H2-H4 tags.
How many blocks should the text have? Depends on its volume: the longer the article, the more subtitles you will need.
Fill in the meta tags
Search engines are machines that distribute websites according to a predetermined algorithm. Therefore, communication with them is based on a system of service words – meta tags. Their writing and placement is an important part of the page optimization process.
The Description tag is a short description of the article that the user sees in the search results. Search engines evaluate its content when ranking pages. The average text length is 150-200 words. Be sure to specify the key query in the meta tag by which potential customers can find you.
Important! Description contains a description of the benefits for the reader. Avoid long sentences and empty phrases – only facts.
The Keywords tag contains the main search words. Use only those queries that are found in the text on the page. Otherwise, the systems may lower the site’s position in the search results.
Optimize the text article design
Keyword and phrases will help you get into the top ten sites in the search engine. They should be evenly distributed throughout the text on the page. Avoid a large accumulation of “keys” – such materials will be assessed by search engines as spam.
To ensure that optimization is quick, we recommend following simple recommendations:
- Write for people . Use not only direct but also diluted key phrases. For example, the phrase ” widgets for the site ” can be used in a sentence as follows: ” Widgets and contextual advertising will help attract customers to the company’s site.”
- Use synonyms . Frequent repetitions of the same words can be perceived as spam. Replace popular phrases with similar ones in meaning. An additional advantage will be a larger audience reach.