Finally, we must also consider the purchasing journey . It is not just colors that we can explore with neuromarketing. Mental triggers are techniques that aim to explore decisions more quickly. Airlines use these triggers a lot, such as scarcity and urgency.
It is common when we go to buy a plane ticket to see a message indicating the number of seats remaining for the flight. Of course, this information is always close to the end.
Used in the market
When a company says hong kong email list that it has a large number of customers and that these people are achieving great results, you feel compelled to be part of that group. As humans, we have a desire to belong and this can be a powerful weapon for marketing and sales.
What are examples of neuromarketing applications?
In this content, we have already presented some examples of companies that created strategies based on neuromarketing, but let’s analyze some classic cases now.
Coca-cola
Are we going to talk about Coca-Cola again? Yes! This company never tires of using marketing strategies that focus on sensory stimuli.
It is common to see advertisements for
The television network in which the camera focuses on the bottle, always cold, with ice dripping from the glass and even smoke coming out of the container. The soda is then served in a glass.
You may not like as a separate category Coca-Cola, but after watching this commercial, you’ll certainly be thirsty.
Beer advertisements also make extensive use of this sensation, mainly linking the drink to the beach, heat and fun.
World
One of the most afb hong kong email listirectory remembered advertising campaigns of all time is for school scissors, with a boy who said a simple and impactful phrase: I have them and you don’t!