Why local SEO for real estate websites? One way you can lessen the competition you’re going up against is to optimize for local SEO. This ranges down your competition from an international scale to a local one. For real estate companies looking to use this strategy, the best market to target would be those in the vicinity of your properties. improve their standard of living. Here’s how you can do it. Scout your competition First, take a look at your competition online. List down keywords that are relevant to your business and that people are searching for, such as those that start with “house and lot for sale in” or “house and lot for rent in”.
Then, search them on Google and take a
look at the top-ranking pages. Observe what type of content or information these pages have in common. A lot of the time, you’re bound to see pages full of listings. The reason behind this is that Google considers a number of real estate keywords as having a transactional search intent. Here’s a sample of a listing design draft my team and I are working on for one of our real estate clients. Real Estate Website Listing Template Choose the right keywords After that, it’s time to choose the right keywords. Go for keywords that have a good volume but that are also attainable by your website.
Factors to consider include your domain age
and the number of backlinks coming to your site. One piece of advice I would give is to go for keywords that have featured snippets. Featured snippets can help attract the attention of searchers to your page, which could increase the number of leads your website gets. Here’s a sample of a featured snippet for the keyword “best places to live in the Philippines.” Screenshot of Real Estate Keyword SERPs Highlight properties After choosing your keyword, it’s time to start writing. When creating your content, make sure to highlight property details such as lot size, floor size, number of bedrooms, number of bathrooms, etc. You will want to highlight amenities that will make your properties appealing to searchers.
The more relevant your content is, the
higher your chances of Google ranking you on the first page. Optimize your content Besides the property itself, you can also promote the area it’s located in. Is there a hospital nearby? What about schools? Is it considered a safe environment? These are good questions to answer because they’re the type of questions searchers are looking for. Another way to optimize your content is to utilize visuals. Use high-quality photos and videos to give interested leads a more detailed look into your properties. Here’s a sample of a page for online house tours by one of our real estate clients. Online House Tour For Real Estate Property Sign up for Google My Business Lastly, one of the most important ways to utilize local SEO for real estate websites is by signing up for Google My Business and other directories.
This increases your chances of ranking for
keywords related to the area your afghanistan phone number library properties are in. To optimize this even further, try including real estate keywords into your Google My Business listings. Here’s a sample of my company SEO Hacker’s Google My Business listing coming up for the keyword “SEO Company Paranaque”. SEO Hacker Google My Business ListingTechnical factors are some of the biggest challenges an SEO can face; especially if they’re not well-versed with handling complex website technologies such as the servers, codes, frameworks, etc. But one such technical factor has been around almost as long as SEO has – Sitemaps. An integral part of making your website more search-friendly and optimized. Even though sitemaps are well-known in the industry and tons of resources are available in search, there are still a lot of misconceptions on how to properly use sitemaps for SEO – its benefits, best practices, etc.
That said, here’s everything you need to know
about sitemaps concerning SEO: What is a Sitemap? Updated SEO Hacker Sitemap A sitemap is a file you create that contains every page in your website that you want to be crawled and indexed regularly. Sitemaps aim to assist and inform search engine crawlers the BETTER way to crawl your website (signaling to them that these pages are the ones they should focus on). Pages in your sitemap are the ones that you believe should be included in the search results since they’re informative and can potentially answer a user’s query. Your website’s XML sitemap should be easily discoverable so search engine crawlers can regularly check and update their data of your sitemap.
According to Google, a sitemap is:
“a file where you provide information consider factors such as the template about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells Google which pages and files you think are important in your site, and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed, and any alternate language versions of a page.” What is the Difference Between XML and HTML Sitemaps HTML and XML are two types of coding languages used in making pages. The primary difference between XML sitemaps and HTML sitemaps is who they’re intended for BUT they do share the same purpose.
XML sitemaps are for search engine
crawlers. HTML sitemaps are for thailand data human users. But the purpose of the two is the same – helping users/crawlers find important pages on our site. Since we’re talking about sitemaps in relation to SEO, we’re going to focus on XML sitemaps since they’re the ones mainly working together with crawlers. Sitemap Benefits Aside from helping and making sure that crawlers find, crawl, and index the pages that you want, here are other benefits of creating and website, there will be instances where you update old, informative blog posts to make them fresher and increase their value.