Many who fail in doing email outreach campaigns tend to look for shortcuts but there are no shortcuts. To make things worse, it will just make you look like a spammer and it is a one-way ticket to the trash bin. Throughout the years, I’ve sent out thousands of outreach emails whether it’s for our clients or for my own blog. In fact, it is one of my secrets on how I was I’ve also received thousands of spam outreach emails to know the difference between a good outreach email and a bad one. In this blog post, I’ll give you all the tips you need to make your email outreach better resulting in improved open and response rates.
Write Captivating Email Subjects The first
step of writing a successful email outreach is writing an email subject that captures the attention of your recipient. because if you fail to capture the attention of your recipient from your email subject, your email is most likely going to be buried in their inbox or goes straight to trash. Your email subject is like an elevator pitch but instead of having a few minutes, here you only get a few words so you better make them count. Here are some tips in writing a good email subject: Make your email subjects concise – when it comes to email subjects, the shorter and meatier it is, the better.
As much as possible, try to keep your email
subjects in no more than 9 words and 60 characters. If your email subjects are too long, they will be cut. Don’t try to be too ‘clickbaity’ – I’ve seen this too many times. People would put absurd email subjects just to get people to open their emails. It may work for some and you may get people to open your email, but there is a high chance that your email will still be ignored after they read the body. Leave them hanging – a good email subject makes the recipient curious and interested. You need to give them a reason to click on your email and read it through your subject line.
Sharpen your copywriting skills –
copywriting is the art of selling through writing. A lot of principles of copywriting are applicable to writing a good email subject because, in a way, you are trying to sell your email to a webmaster. If you want to improve in writing email subjects, I highly recommend that you read about copywriting as well. Address the Recipient by their Name One of the downsides of using automated emails or templates when doing outreach is they tend to use generic email openings without addressing the recipient by their name. Personally, when I open an email and I see that it opens with just a “Hi or a “Hey”, I immediately think that the email is spam.
If this person didn’t even take the time to
look for my name (which is all over algeria phone number library the blog) before emailing me, how will I know if he/she has something good to say? This is also how most webmasters would think. I know that it sounds such a simple thing but trust me, it matters. Whether you’re doing it manually or you’re using tools to automate your emails, it is better if you take a little bit more time in finding the name of the webmaster, an editor, any representative of the website you’re emailing. They’re most likely on an About page or the Contact page. They may also have links to their social media profiles.
There are tools that would automatically
pull up this data for you but on some occasions that they can’t, you can still manually encode them. Personalize your Email Using email templates is a good start and it could save you time. But nothing beats a personalized email when it comes to outreach. Personalizing your emails makes them look more genuine and encourages recipients to take their time to respond. Webmasters, especially experienced ones, can easily identify if an email is using a template or not. This is one of the main reasons why I tend to prefer doing manual outreach emails even though they take a lot more time. When writing a personalized outreach email, consider the following: Make the recipient feel that the email is intended for them and them alone.
Email blasts tend to get fewer opens. You
would want them to know that you your website has a high bounce rate took your time to look at their website and what they do. Say something about their work and compliment it. Make it sound natural. This will make them think that you actually looked into them first before shooting an email. Say specifically what you’re requesting from their website. Include specific links if applicable. Show Credibility and Authority Showing your credibility and authority is important if you don’t want people to think you’re a spammer. This is quite a step to apply in your emails and most of the work will be done outside of your emails.
In your introductions, always include your
name, your position, and the company you thailand data represent. It gives webmasters the confidence that they are talking to a real person, not a bot sending out emails automatically. Having a photo in your email signature and links to your social media profiles will help as well. And since you need to link your social media profiles, that means you need to work on them too. Make sure all your details there are complete and updated. Twitter and Facebook is good but LinkedIn is more important for working professionals. Provide a Value Proposition One of the of equal value to the webmasters in exchange for what they ask.