Your audience is the one who actually consumes your content and it changes depending on the environment.
What I mean is: the information that interests your internal audience, such as collective vacations and developed projects, is not so relevant lebanon telegram data to your external audience, your customers, unless they are impacted in some way.
A simple way to do this is to create a table with your main audiences</strong> , such as employees, partners, shareholders and customer groups, and indicate what type of subject interests each one.
Plan the use of your channels
Once the way in which the company will present itself has been defined, it is necessary to define the channels .
Which channels will you use? How will your communication be on them? More relaxed or more professional?
And this, of course, will depend changes over time on where your target audience is: are they people who use the Internet a lot or who watch more TV?
Be careful to base your choice on data about your audience and invest in the channels they use most.
This way, your company builds a strong identity, easy to recognize and with a personalized language for each channel, followed by everyone on the team who creates communications for these locations!
Define the messages and content that will be worked on
<p>Planning is not just about defining goals and schedules, it is necessary to detail the actions and their specificities very well .
Establishing what messages and content wil
l be disseminated by your consumer data company is an important point, which should be included in the plan.</p>
Understand, before anything else, what types of content generate the most interaction, engagement and sales opportunities: themes, formats, communicati
on channels and much more!
This makes it possible to define messages, sales arguments and other details, as well as identify the best language to use in these channels, based o
n what is generating the most conversion.
These adjustments will be essential for you to be able to create a plan aligned with the message that the company wants to convey, through the appropriate platforms.
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Know your audience
It seems obvious, but unfortunately, many companies do not know their target audience . There is a vision of an ideal audience to be
reached, but is this ideal audience actually the one who actually buys from your business?
For example, try analyzing sales records and monitoring the sales team
to find out who is actually buying from your company.
This makes it easier to understand what the customer’s pain points are , the problems that. A your product or service needs to solve, the best sales arguments, the purchase. A objections to be overcome and, from there, structure messages that really convert.