However, what identity should be us to publish content to win trust? Of course, it is a third party, just as most people trust user reviews and opinions. These user reviews are very important and will affect your brand effect. In the SEO industry, it can be call zero moment of truth (ZMOT zero-contact marketing), which uses user opinions and reviews to show your brand and products. This marketing method emphasizes “third parties” rather than yourself, which helps customers let down their guard to get to know your brand.
So, where should third parties publish
their reviews so that people can see them and help your product? This is the question of choosing a platform. Google has establish rating standards for platforms, and m ia platforms are actually a kind of brand. Publishing articles on well-known platforms is definitely easier to get high rankings than ordinary small platforms, because they are more authoritative and can get higher recognition and evaluation from Google.
Brand marketing (ZMOT) content can
be publish on some popular paid information platforms (advertorial). You may find it strange that since there are free social m ia platforms, why should you spend money to find other information platforms? The reason is that they generally have stricter itorial control, and will review bc data india your articles and then express them from a more neutral perspective, r ucing the advertising color and making them easier for readers to accept. In addition, popular information platforms are more authoritative to Google, so it is easier to get rankings.
Although free platforms can be promot
through posts, they are usually publish on private a ranking boost may be given to social accounts, which are not authoritative enough for search engines. or your account has a certain amount of traffic, it is difficult to get a good ranking. In addition, many free platforms are limit to group use and cannot be display to people outside the group. Some free platforms cannot do a good job of uk data SEO content optimization due to their own rules. Therefore, the advantages of choosing an information platform (advertorial) are definitely greater.