WebP is everything is already noticeable. It has the smallest size and loads five times faster than PNG and almost twice as fast as JPG. In the vast majority of cases, you should choose it. A small note: there are also cases when the WebP size exce s the size of the original file. You can learn more about them in the Google Developer Program in the corresponding FAQ section. But “in the vast majority” does not mean in all.
For example, if the site has a lot of studio photos
Then maintaining high image quality is vital. Therefore, it is better to use PNG. Or you can display thumbnails in WebP, which will link to full chinese uk PNG images. As for compression tools, there are actually many of them. Any will do they all work on more or less the same principle. They use algorithms and remove unnecessary metadata (such as EXIF and GPS tags), thereby r ucing the image size.
However, keep in mind that compression
With such tools can significantly worsen the output quality. This is especially painful for screenshots with text: it can simply “float” on them. What custom solutions for diverse needs about AVIF? AVIF is a new format support by all major browsers. However, it is not support by Google. That is why we did not include it in the list. The advantage of AVIF is that it offers even higher compression levels.
Lossy, of course
For example, the image below is 11 KB in AVIF and a whopping 41 KB in WebP: As you can see, the quality of AVIF is definitely worse. This is powder data evident from the unevenness that is within the r rectangle: Improving SEO Image Optimization AVIF vs WebP If you are happy with the quality of AVIF and want to use it, you can do so by including it in the picture as the first source.