What archetype makes up your brand identity?

And most importantly: “how can you incorporate this archetype , consistently, into all aspects of your Branding strategy?”

Here are some guidelines for integrating this approach into your strategy:

1. Know your brand in depth : what is your brand’s mission, values ​​and culture? What are the goals you want to belgium telegram data achieve? Understanding your identity is the first step to identifying the archetype that represents it;
2. Know your target audience : Historical marketing and sales data, market research and demographic analysis can provide good information about your audience’s preferences and characteristics;
3. Be consistent across the board : This includes logo design, tone of voice, marketing messages, and customer experience. Every touchpoint with the consumer should reflect the chosen archetype;
4. Use narratives and stories : Tell stories that resonate with the emotions and values ​​associated with your step 1: planning and data collection archetype. This helps create an emotional connection with your audience;
5. Create a design strategy : colors, typography and visual elements should be aligned with the archetype. For example, if your brand has the “Magician” archetype, your colors and visual elements should generate feelings that refer to enchantment in the audience;
6. Take care of your marketing communications : the tone of voice and language used in your messages should reflect the personality of the archetype. If your brand is the “Comedian” archetype, funny messages and relaxed and easy-going language are, of course, more appropriate!

Orgânica has the content you are looking for!

As I said, archetypes are the foundations of your brand’s personality , they shape how it shows itself to the world and create deep emotional connections that influence consumer decision-making.

Now that you know the 12 most business sale lead common brand archetypes and how to choose, you are better prepared to define which one you will implement in your Branding strategy , according to your mission, history and target audience.

And, regardless of the archetype that best represents your brand, remember that Orgânica has the content you are looking for!

Explore our blog to learn more about Branding and strategies for the success of your business. After all, our mission is to help your company continue to grow!