Coca-Cola, another example we gave, focuses heavily on presenting its main product in a family setting. At Christmas time, for example, all of the television network’s advertisements use the image of a house full of relatives, with a hearty meal, happiness in the air and, of course, a Coca-Cola soft drink at the center of the table.
Understanding the consumer’s mind means analyzing what their real needs are, planning how your brand can act to meet them and the best ways to generate impacts, using mental triggers to provoke the desired actions.
Understanding what neuromarketing is and seeking to
Apply this knowledge generates a series of benefits for your company. Let’s look at some of these possible gains below.
Brand recall
Anyone who witnessed the 80s germany email list and 90s certainly remembers the television commercials for the Bombril brand. Carlos Moreno, known as the “Bombril boy”, entered the record books for the length of time he worked for the company. From 1978 to 2004, he made commercials, demonstrating the product with irreverence and good humor. The videos (there were about 400) showed the 1001 uses of Brazil’s most famous steel wool.
The most interesting thing about
Al this is that this actor helped the company to have his name on the product. If someone asks you, please go to the custom solutions for diverse needs supermarket and buy a Bombril, you certainly know what it is and will buy steel wool, even if it is from another brand.
This association of a afb directory brand name with a product reflects companies that have worked very well on marketing, in addition to product innovation. We can also remember Gillette and Uber following this example.
Defining more efficient strategies
Marketing and sales strategies based on neuromarketing studies are more efficient, as they take into account people’s decisions and actions.