While the term inbound marketing has been establish in the USA for many years. The it still seems to be unclear to many people in Germany. Even though inbound is often discuss in expert circles or at trade fairs. The questions still arise such as: What is inbound anyway? What are the benefits? Is it the concept of the future? – And what are the advantages of getting advice from an inbound marketing agency? – We will answer these questions in our blog article. The focusing on the topic of inbound marketing .
What does inbound really mean?
Inbound is a paradigm shift. The often referr to as a game changer architect database in customer acquisition. It is the counterpart to the outbound methodology and thus offers – far from trends – an alternative approach to reaching potential new customers.
The two terms were originally borrow from telephony. The where they refer to the direction in which a connection is establish: outbound refers to the outgoing call. The inbound refers to the incoming call.
Similarly. The companies in marketing and sales also rely on these two fundamentally different approaches to get in touch with potential new customers.
Read more: 5 Inbound Marketing Statistics You Shouldn’t Ignore!
Inbound vs. Outbound: Comparison of both strategies
With an outbound strategy. The companies try to reach potential customers through how to wisely distribute your advertising budget: tips for controlling expenses traditional marketing campaigns and advertising measures. Information is sent to the masses in the hope of attracting real leads. At the same time. The the sales team actively contacts potential buyers to promote solutions and products.
The tactic of the inbound strategy. The on the other hand. The aims to ensure that potential customers find the company independently through their nes and the resulting research and contact the company themselves. Marketing offers helpful information and contact options for leads. And sales focuses on turning warm leads – those interest parties who have previously respond – into customers.
Which strategy is better suit to the company in question. The or whether a mixture is the perfect solution. The must always be consider in context and taking into account the resources available. The size of the company. The market developments and the presence of a brand can also play an important role in the selection.
However. The there is one thing that both approaches have in common: In order to successfully conduct inbound and outbound marketing. The the customer should always be the focus.
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The Importance of Inbound: Relevant Information for Real Prospects
Inbound marketing has the clear task of generating leads. However. The unlike classic outbound measures. The this is not done by drawing attention to yourself and your products (push strategy). The but by offering high-quality content that draws a potential customer’s attention to your company. The services or products (pull strategy).
Traditional outbound marketing measures have powder data produced increasingly poor results over the years. The mass approach does not address individual problems. And today’s customers are put off by the mass of advertising. In addition, the extremely high advertising costs are often offset by success that is difficult to measure.
Inbound, on the other hand, relies on qualified content – not advertising, but professional help – which provides solutions to specific questions, problems or wishes of a clearly defined buyer persona.